Happy Monday! 🌟 Today’s marketing tip dives into the art of discounts. Whether it’s $20 off or 20% off can make a big difference in how customers perceive value, according to research from EGADE Business School and Babson College published in August 2015.

🛒 Social Media Marketing Tip: When promoting products on platforms like Instagram or Facebook, tailor your discount type based on the product’s price point to maximize appeal. If your product costs more than $100, flaunt an absolute dollar amount off—like $20 off. For products under $100, highlight a percentage discount—say, 20% off. This approach not only makes the offer seem more attractive but also simplifies the decision-making process for your customers.

👉 Why This Works: Higher-priced items with dollar discounts appear to offer a greater value, making the deal feel more substantial. Conversely, for lower-priced items, a percentage seems more generous, enhancing the perceived bargain. Remember, it’s all about making those savings feel as satisfying as possible!

💡 Example Post for Social Media:

• High-Priced Product: “Splash into savings! Get $50 off our deluxe beach umbrellas, now just $150. Grab yours and enjoy summer like never before! 🌊🌞 #SummerDeals”

• Low-Priced Product: “Light up your night with 25% off colorful LED string lights! Now only $15 to transform your space. 🌟✨ #HomeDecor”

Align your promotions with this research-backed strategy and watch your engagement—and sales—soar!